Marketing Automation in a Class by Itself

The extensive functionalities of Salesforce CRM maximise the efficiency of your complete online and offline marketing mix, at a level simply unmatched by on-premise marketing automation software. Use salesforce.com marketing software as a service to create demand, manage and qualify leads, create new sales opportunities, guarantee data quality, and analyse campaign results.

Marketing CRM for Better Customer Relationships

Only salesforce.com offers a marketing CRM solution meeting the needs of organisations of all sizes and industry segments. Our marketing software as a service provides your team with a complete consumer overview, shared with sales and customer support in real time. It's marketing automation that gives you unmatched insight into which campaigns are performing, and why, and about the kind of leads you're introducing and bringing in.

Today's marketing CRM-driven strategies, marketing plans, and programs feature an increasingly diverse mix of online and offline operations. True marketing automation requires tracking all these activities, ensuring they generate sales, using a single system that is integrated with all your communications. This is precisely what you get with marketing software as a service from salesforce.com: in contrast with outdated marketing software, you can track, manage, analyse and fine-tune your email campaigns, telemarketing, search engine marketing and more; all from within the Salesforce CRM marketing software as a service solution.

• Campaign Management. With marketing software as a service from salesforce.com, you gain a central position to effectively plan your spend, manage and control all your marketing campaigns, and evaluate performance and results.
• Email Marketing. You get all the marketing CRM tools you need for planning, executing, and tracking high-impact email marketing campaigns targeted at prospective clients and existing customers.
• Auto-Response Email. Salesforce.com marketing software as a service comes with auto-response email capabilities, ensuring that personalised replies to customer inquiries go out at once.
• Search Marketing. Salesforce CRM for Google AdWords is marketing software as a service that enables you to create, manage, and measure search engine marketing campaigns directly from within Salesforce.

You can achieve unprecedented marketing automation with marketing software as a service from salesforce.com: powerful marketing CRM features allow you to plan and execute more effective marketing campaigns, therefore consistently generating high-quality leads.

• Market Segmentation. Salesforce.com marketing software as a service allows you to generate targeted marketing campaigns by segmenting your audience, based on attributes like demographics or product interest. Then you are able to send specific messages and offers to each group. Wizards built into our marketing software as a service will, from within the campaigns, easily add contacts and guides to lists.
• Campaign Analysis. Unlike incomplete marketing automation tools, salesforce.com marketing software as a service lets you track, analyse and optimise multiple campaigns - for instance trade shows, direct mail, advertising, and promotions. As a result, you can achieve the key marketing CRM goal of focusing all your efforts on the most effective campaigns.
• Revenue Tracking. Marketing software as a service from salesforce.com lets you identify marketing activities that generate the most sales revenue, by tracing every sales dollar right back to its original campaign source. Campaign managers can then assess detailed analytics to track profitability and measure campaign success.
• Express Follow-Ups. Achieve true marketing automation with our marketing software as a service: effortlessly determine which prospects require follow-up contact after a campaign, and identify the appropriate actions that need taking.
• List Management. Utilise the capabilities of salesforce.com's marketing software as a service to easily export campaign lists, and achieve seamless hand-off to direct mail houses and partner agencies. Produce targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analysing lead data with our marketing automation solution.
• Multichannel Programs. Shift your marketing CRM into high gear: cultivate your prospects and generate demand for your sales organisation with multi-channel marketing campaign management programs in salesforce.com's marketing software as a service. You can execute search marketing, email marketing, and direct mail campaigns in our marketing software as a service in addition to using it to create pages on your website to capture new prospects. This also automatically tracks campaign metrics such as clicks, responses, leads, deals, and revenue.
• Measure Your Revenue Impact. Here's another fundamentally new feature of the marketing automation from salesforce.com marketing software as a service. You can generate, manage, and report on leads and sales within a closed-loop system incorporating sales and marketing. Get a huge boost from real-time evaluators that assess campaign results against spend. By using our marketing software as a service to quickly produce and create their own reports and dashboards, business users can gain a real insight into campaigns. Our marketing automation solution provides packaged and customisable reports, charts, and graphs to deliver a comprehensive view of the business activity in real time.
• Win-Loss Analysis. Marketing software as a service from salesforce.com enables you to make predictions with analytic tools - stay on top of recent and emerging competitive trends and identify the key issues that are preventing your deals from completing. You can then use this information to prioritise campaign enhancements and gear your marketing CRM strategies towards overcoming any potential issues.
• Demographics. With marketing software as a service from salesforce.com, you can gain in-depth insight into this crucial side of marketing CRM initiatives. Marketing automation features segment consumers and prospects by key demographics and spot changes in customer and prospective clients' behaviors. Track purchase trends by industry, size, location, and more with salesforce.com's marketing software as a service.