CRM Technology

Technology is a major component of CRM. That’s why it’s critical to do your homework before you evaluate CRM solutions. A key point to keep in mind: Technology should be an enabler of new business activities.

 
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On-Premise CRM

The outdated, client/server model for on-premise CRM requires you to invest in an IT infrastructure, including networks and servers, to run the software. You also need to hire a team of IT professionals to install, deploy, and maintain the software as the vendor makes enhancements to features or functionality.

Web-Based CRM

Web-based CRM, hosted CRM, on-demand CRM, or even software-as-a-service (SaaS) CRM—all these terms refer to the same thing: a new model for delivering CRM over the Internet. With SaaS CRM, there’s no software or hardware to buy, install, maintain, or upgrade—plus, there’s more:


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Rapid Time to Value

Eliminating the need for a big up-front capital investment gives you an immediate shortcut to CRM success—and money in your pocket.

 
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Quick Deployment

SaaS CRM implementations usually take less than a month—compared to 12 months or longer with client/server software.

 
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Easy Customization

With SaaS CRM solutions, basic customization are easy, so even business users can make changes in minutes—without programming.

 
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Unlimited Scalability

SaaS CRM uses a multitenant approach, so there’s no single instance of the software and you can scale your implementation fast—without incurring high costs.

 
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Painless Upgrades

Because deployments of new SaaS CRM features are virtually instantaneous, you’re always on the latest version—so upgrades are painless.

 

The Future of Software

Traditional client/server CRM software is a dying breed, especially for IT organizations that want to contribute to the bottom line. The on-demand approach to CRM software shifted the market from an ownership to a rental model, freeing businesses from the hassle and expense of software purchasing, deployment, and maintenance.

CRM Software as a Service (SaaS)

SaaS is a way of delivering business software over the Internet. With Web-based CRM, you can cut costs because you only pay to use the software instead of licensing it. A multitenant platform with a single, common infrastructure and code base that is centrally maintained makes this model possible.