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Marketing analytics

With Salesforce CRM Marketing, it’s easy to track marketing ROI. You can click to create reports that put actionable data at your fingertips.

Marketing Datasheet | Salesforce for Google AdWords Datasheet | Salesforce for Google AdWords Product Tour

 

Get full pipeline and lead visibility

Marketers no longer need to lean on IT to track marketing ROI. Out-of-the box reports with deep drill-down capabilities give full visibility into pipeline, leads, and campaign results.

Slice and dice the data with a few clicks

You can also drill even deeper or build custom reports very easily, through Salesforce CRM’s point-and-click report wizard.

Get a full view of your campaigns

With marketing dashboards, it’s easy to capture the overall impact of marketing activities both at the executive and campaign manager levels. Dashboards provide a single source of truth for the marketing organization to work from.

Identify your most and least effective campaigns

Take campaign ROI metrics out of the province of hunches and anecdotes. You can accurately track the effectiveness of your campaigns and refine your marketing mix accordingly.