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Campaigns
Managing campaigns no longer needs to be a disjointed process across different systems. Salesforce CRM Marketing is your command center for managing and tracking multichannel campaigns.
Manage multichannel campaigns
With Salesforce CRM Marketing, you can manage multichannel campaigns from a single application, providing a consolidated view of campaign spending and performance.
Manage and segment target lists
Marketing and sales no longer have to work from siloed databases. Contacts and leads are managed and segmented for targeted campaigns in one centralized location. Now there's a single version of “the truth,” because both marketing and sales can see all activities impacting the account.
Nurture each lead through multiple touchpoints
Sometimes, getting new business is more like a marathon than a sprint. You can use Salesforce CRM to help you cultivate leads over time and through various touchpoints.
Track campaign ROI
Because campaigns and sales activities are both managed in Salesforce CRM, you can easily measure the revenue impact of campaigns and identify your most effective channels and programs.