“Salesforce CRM has made a huge difference in our ability to increase development and sales opportunities. It’s a resource I turn to 100 times a day."


— The Häagen-Dazs Shoppe Company

Salesforce CRM Serves Up Customized CRM and Franchise Management for The Häagen-Dazs Shoppe Company

Challenge

  • The Häagen-Dazs Shoppe Company, the franchisor of Häagen-Dazs Ice Cream Shops, needed a CRM system to manage its franchises and ramp up development and sales opportunities
  • An Excel spreadsheet was used to manage and track franchise leads; an Access database housed existing agreements and franchisee data but was tenuous to access remotely via VPN
  • With franchises to manage nationwide, the company needed a solution easily accessible by remote workers
  • The unique nature of the business meant customization was a key requirement

Solution

  • Häagen-Dazs selected Salesforce CRM Enterprise Edition over a proprietary in-house CRM solution
  • With help from salesforce.com partner Reside, the company deployed and customized Salesforce CRM in less than six months
  • Force.com's connect for Microsoft Outlook integrates Salesforce CRM with Microsoft Outlook contacts, calendaring, and business cases for simple information access
  • The company extended the functionality of Salesforce CRM into Franchiseforce by building custom tabs including:

- Häagen-Dazs University, a training component used to track which franchises have attended training.

- Defaults, which tracks which Shops failed inspections

- Openings, to follow the opening process for new construction

- Real Estate Leads, used to match new franchise owners with a potential Shop location

  • Using Salesforce CRM and Google AdWords, Häagen-Dazs can manage its ads and drive potential franchisees to its Web site—all within Salesforce CRM
  • Salesforce CRM’s Web-to-lead functionality automates marketing campaigns on www.HaagenDazs.com

Results

  • Using Salesforce CRM and Google AdWords, Häagen-Dazs has gained 15 additional franchise leads per month
  • Salesforce CRM’s model ensures franchise information is easily accessible regardless of where an employee is working from
  • Dashboards and reporting capability empower management with greater insight into franchise activity
  • The company plans to use case functionality to track franchises that fail inspection
Back to top

visit The Haagen-Dazs Shoppe Company

SasSy Recommends