Wildlife Victoria Increases Wildlife Rescues with Cloud Computing from Salesforce.com

Challenge

• Wildlife Victoria, a Melbourne-based nonprofit organization that provides wildlife rescue and information services, needed a new donor management system.
• The organization, which maintains a care and communication network to assist Australian wildlife rehabilitators, wanted to replace its existing Access database. 
• As a nonprofit, Wildlife Victoria needed a cost-effective solution that would not require extensive investments of time and money to set up and maintain.

Solution

• Wildlife Victoria considered competing solutions but selected Salesforce CRM. The organization secured licenses of Salesforce CRM Nonprofit Edition from the Salesforce.com Foundation.
• With help donated by a salesforce.com customer success manager, Wildlife Victoria deployed Salesforce CRM to its full time employees in just 2 weeks. Salesforce CRM's customer portal was also rolled out to more than 100 volunteers.
• Historical information was migrated from legacy volunteer and donor databases to maintain data integrity.
• Volunteers use the customer portal to log phone calls and enter rescue request details. Information on species identification, animal-specific solutions, and rescue arrangement processes is easily accessed using Salesforce CRM.
• Wildlife Victoria creates and manages donor and volunteer campaigns using Salesforce CRM Marketing and Salesforce CRM and Google Adwords. 
• Salesforce CRM analytics give the organization real time business views on key metrics including membership, donations, volunteers, and rescues.
• Using the Force.com platform, Wildlife Victoria built applications to link rescue case records with rescuers (including a Google Maps mashup), manage and maintain volunteer phone operator shifts, and customize workflow to meet the organization’s unique needs.
• Salesforce CRM's ideas community fosters a place for volunteers and emergency phone operators to share solutions and best practices. Integration with volunteer rosters enables district residents to follow up with rescuers and resolve outstanding questions.

Results

• The Salesforce CRM product donation and volunteered support time saved Wildlife Victoria more than $15,000 it would have paid for alternate solutions, and continues to save the organization money each month.
• Salesforce CRM and the Force.com platform allow Wildlife Victoria to scale and efficiently handle increases in rescue-related inquiries. 
• Complete information repository streamlines administrative processes and enables greater efficiencies. The organization’s leaders now spend more time focused on securing donations and volunteers.
• Improved system for rescue coordinators decreases reaction times, increases quality of care, and helps the organization save a greater number of animals. 
• Campaign management drives more donations and volunteerism, ensures no lost leads, and provides ROI measurements to help the organization spend money efficiently.