American Medical Response Turns to Salesforce, Achieves 500 Percent ROI During the First Year

"With salesforce.com's software-as-service model, we easily were able to consolidate multiple databases and then turn on CRM functionality nationwide for all employees at one time—with no major IT investment. Salesforce.com gives us the flexibility to create the fields we need to monitor and benchmark our business so that, for the first time, we can measure effort and progress on our nationwide initiatives for increased success without the costs of traditional software."


Challenge
  • Needed to consolidate information spanning 250 acquisitions, four regions, and several contract types
  • Required rapid national implementation in 35 states with minimal IT support
  • Desired flexibility to create custom fields unique to business
  • Needed easy integration with existing Miller Heiman sales methodology

Solution
  • Signed multiyear contract for Salesforce Enterprise Edition
  • On-demand CRM solution deployed overnight to 150 distributed employees
  • Easily defined new fields to monitor and benchmark business
  • Turnkey integration with Miller Heiman
  • No software, hardware, or consultant costs

Results
  • Nationwide access to unified data for forecasting and account management
  • Management can measure effort and progress on national initiatives
  • Improved business retention and customer satisfaction
  • Generated more than 500 percent ROI over one year; $250,000 impact to bottom line monthly
 
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