Capital Markets
An Integrated, On-Demand Desktop
World-class investment banks and capital markets firms are adopting Salesforce CRM to strengthen
relationships with corporate clients and institutional investors. Market innovators like
Daiwa Securities have discovered that Salesforce CRM’s
on-demand, open platform is unmatched in terms of ease-of-use and integration capabilities. And
Salesforce CRM’s multitenant architecture ensures that all capital markets customers, from boutique
firms to bulge-bracket banks, have access to this same set of rich functionality with no hardware
or software to manage.
NEW: Salesforce CRM for Venture Capital
Salesforce CRM for Venture Capital helps VC firms manage their investment and fundraising processes, including evaluating and tracking investment opportunities, acquiring investment commitments from potential limited partners, issuing and collecting on capital calls, and generating and sending quarterly reports. Powerful built-in reports and dashboards present all of this data natively in Salesforce CRM. Sign up for a free 30-day trial.
The Award Winner in Capital Markets
Salesforce.com was recognized as the leading CRM technology provider for capital markets by
Securities Industry News and IDC Financial Insights in October 2007. Based on a
survey of 17,000 executives in the investment banking, investment management, wealth management,
brokerage, and banking industries,
this prestigious ranking names
salesforce.com among the companies with the most actual usage and market presence in the
industry.
On-Demand CRM for Capital Markets
- Award-winning ease-of-use that drives adoption and business success
- Industry-leading on-demand CRM solution to manage capital markets teams and
client data
- Pre-integrated, add-on capital markets applications available via the
Force.com
AppExchange
- The Force.com platform to meet even the most extensive customization and integration requirements

Product Excellence that Drives Adoption
The fast-paced capital markets business requires tools that are powerful yet intuitive. The
award-winning Salesforce CRM application, with ease-of-use that rivals the most popular consumer
Web sites, meets this industry’s exacting standards. And since Salesforce CRM is available online,
offline, and via mobile devices, you have real-time access to client data from anywhere in the
world, 24 hours a day. By exceeding user expectations, you can be confident that Salesforce CRM
will drive high rates of adoption, leading your firm to CRM success.

A Common Platform for Your Critical Services and Systems
Salesforce.com provides an open, on-demand platform for integrating mission-critical services and
applications with your client data. With Force.com AppExchange, you can plug in pre-integrated,
add-on services to import global market data and breaking financial news directly into Salesforce
CRM. Or use the Force.com platform to integrate back-office systems, like billing and client
reporting, in a matter of clicks. And with each new release of Salesforce CRM—or when you upgrade
to a new product edition—all of your integration and customization work is preserved automatically.

Balancing Collaboration and Compliance
Capital markets firms must share data to provide timely client service, while at the same time
complying with stringent SEC and NASD requirements. With Salesforce CRM, you can regulate data
sharing between deal teams, trading desks, research analysts, and institutional sales reps.
Salesforce CRM also tracks historical activities associated with specific deals and clients. These
features eliminate administrative overhead and enable your teams to focus on driving profitable
business.



