Media and Communications

Industry Leaders Rely on the Power of On-Demand

Media and communications companies around the globe are going on demand with salesforce.com. With world-class applications tailored to address the day-to-day challenges facing sales organizations in print and publishing, digital and interactive, entertainment, advertising, wireless, wireline, cable and satellite, Salesforce CRM has become the trusted on-demand standard industry-wide.

No wonder Salesforce CRM is already at work for industry leaders like Charter Communications, DoubleClick, Genesys Conferencing, InfoWorld, Sprint Nextel, and Time Warner Cable Business Class.

All the CRM Features You Need for Success
With the award-winning Salesforce CRM solution, media and communications professionals are able to manage critical client information—from contact details to activity history—all in one place. Salesforce CRM wins rave reviews from analysts, the media, and customers for its ease-of-use and its point-and-click customization capabilities, so you can be confident that your users will embrace Salesforce CRM like no other application. That’s why customers like Sprint Nextel, for example, confidently rolled out Salesforce CRM to 5,000 sales professionals across the organization.

  • The most customizable CRM application
  • The ultimate integration of client and agency information, campaign objectives, and syndicated research  
  • The most trusted on-demand solution for availability, performance, and security
  • A selection of pre-integrated media and communications apps in the Force.com AppExchange

Effective Client Relationships Have Never Been More Important in Media and Communications
Shifts in the media and communications landscape, such as advertising on the Internet and other alternative media strategies, require sales teams to optimize their client relationships more than ever. Salesforce CRM benefits all members of the organization by providing a comprehensive view of the customer and the business—including accurate forecasting—to everyone from sales reps to management. For example, Dow Jones Newswires realized early on that they needed tools that would give them real-time access to any account information that could help their salespeople and customer support group. By using Salesforce CRM, Dow Jones now has a single, customized view of customers' real-time sales, financial, and support information. With its award-winning user interface, Salesforce CRM enables account managers to focus on the primary objective—winning new business. All your customer information is available in a single repository for client campaigns, RFPs, pricing, proposals, correspondence, activities, and contacts. That’s how the Time Warner Cable Business Class team increased productivity by 10 percent after implementing Salesforce CRM.

Going Digital to Sell Beyond Print
To get onboard with the digital era, media professionals must sharpen their own selling techniques with collaborative sales solutions that provide fast access to data. Salesforce CRM facilitates cross-platform marketing programs and integrated proposals to leverage all of your brand assets, allowing sales team to compete more effectively for client business. Additionally, production teams and management can provision insertion orders and positioning schedules more effectively.

Collaborate With Your Clients and Agencies
Leaders in the media industry, from the largest publishing houses to independent websites, are choosing salesforce.com to grow their books of business. With Salesforce CRM, media organizations can manage relationships with clients, agencies, and sister properties using a single, user-friendly application.

Propel Corporate Selling Across All Your Media Assets
In an increasingly competitive environment, media organizations need to be able to leverage all of their brand assets. Publishing houses require client visibility to cross-sell sister publications, websites, television and radio properties, and other media assets. Salesforce CRM enables corporate sales teams to collaborate with the respective sales managers of their company’s various properties.

A Complete on-Demand Platform
To get a 360-degree view of your customers, you need to pull transactional data from back-office systems into Salesforce CRM and customize your implementation. During its Salesforce CRM implementation, Genesys Conferencing consolidated 12 databases in 10 countries, thanks to the Force.com on-demand platform that made this backend integration simpler. And with each new release of Salesforce CRM, all of your integration and customization work is upgraded automatically.

Pre-Integrated Media and Communications Solutions
With Force.com AppExchange marketplace, the "iTunes of business software," you can extend the power of Salesforce CRM by installing pre-integrated media and communications applications and on-demand services—all in a matter of clicks. Our broad ecosystem of partners provides industry functionality that seamlessly integrates with your Salesforce CRM solution. Leading media organizations are leveraging pre-integrated solutions offered on Force.com AppExchange to pull mission-critical information in to their daily process.